What is Personal Branding?

Posted by in Best Practices

We’re often asked, “What is Personal Branding?” To which we have designed a simple response that easily resonates with those who ask. “When I think of this, I think of you.” Personal branding describes who you are and your area of expertise. Everyone has an area of specialty, strength, or passion. To create your brand, you will want to focus on that, then decide what sets you apart from everyone else, or rather, your niche. Once you have your brand, promote it so others will associate you with it.

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Tips for Small Business PR

Tips for Small Business PR

Posted by in Best Practices

Who’s the best promoter for your small business? You are! While you might not be a seasoned public relations expert, you can use these tips for your own public relations (PR) plan.

A good PR plan is part of your marketing strategy. You can be very effective at the local and regional levels in a “grassroots” sort of way. In its essence, PR is nothing more than accurate and consistent communications about your products and/or services to your target audience.

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Welcome to Olive Tree!

Posted by in General

Since 2004, Olive Tree Enterprises has been providing photographic and authoring services to businesses and individuals. We are committed to excellence and have passion for our work.

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